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Marc Jacobs has been named creative director for Diet for 2013. Marc has designed three cans, three bottles, and three ad campaigns. One of them (the above photos) shows Marc in a photobooth and taking his shirt off. Causing such a commotion, he invites a gaggle of three girls into the booth with him and shares his Diet Coke with them.

The short film will be unveiled on YouTube and Diet Coke’s Facebook page.

And did you know Marc Jacobs turns 50 in two months? Lookin’ good, Diet Coke Marc.

(via WWD)

First look at Yoko Ono’s collection for Opening Ceremony. No words. Yoko spoke to WWD about the collection:

I was inspired to create ‘Fashions for Men’ amazed at how my man was looking so great. I felt it was a pity if we could not make clothes emphasizing his very sexy bod. So, I made this whole series with love for his hot bod and gave it to him as a wedding present. You can imagine how he went wild and fell in love with me even more.

I agree with Nora from Fashionista. I am at a loss of words also. Thoughts?