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(Fashionable) Superbowl Update:

Calvin Klein’s latest underwear line, Concept, will be seen worldwide come this Sunday as Calvin Klein makes their first Superbowl ad debut.

The ad was shot in New York City by Fabien Baron and the print ads where shot by Steven Klein. Model Matthew Terry is seen flexing and stretching as pieces of machine fashion in and out. The ad is conveying the message of “man verses machine” as stated in the press release.

If you weren’t planning on watching the Superbowl I suggest you do now. The 30-second spot will be shown near the end of the first quarter. Here is a sneak peak: